Director of Marketing

GetintheLoop Remote (Canada) Kelowna, BC

GetintheLoop is the world's most advanced mobile offers platform. 

 

We connect consumers with amazing local businesses using the latest technology. We provide any business with an easy and effective way to attract and retain engaged local consumers. Our mobile app makes it easy for consumers to discover ways to shop local and get rewarded. Our franchise model enables entrepreneurs to create and own a profitable digital shop-local community. Since 2017, we have grown to nearly 100 franchises and are being used by thousands of national and local businesses. As well, our app has been downloaded by hundreds of thousands of consumers across Canada.

 

We are now looking for an experienced, passionate, and creative Director to join our marketing team. 


As our ideal candidate, you will have significant digital marketing experience and love developing strategies and leading the day-to-day execution. You will oversee a team delivering across multiple areas of the paid and organic marketing mix. Working on our wide range of audiences, you will be involved in developing and executing strategies for our franchise network, paying business customers, and consumer audiences. 

 

This is an amazing opportunity to join one of Canada's most exciting growth companies and drive our marketing activities.

 

You will be responsible for:

  • Developing a Marketing Plan - that enables the delivery of our overall business objectives through a combination of paid, organic, digital, and traditional activities.
  • Defining our Marketing KPIs - that align with the plan and business priorities and ensure the team is set up to achieve those goals
  • Leading the Marketing Team - to plan, implement, and manage GetintheLoop’s marketing activities to execute our strategy successfully.
  • Working with Product Team - to ensure we’re effectively communicating and delivering on the goals of various features and campaigns.
  • Driving our Digital Marketing - including developing our social media strategy and then training and informing our network of 100+ franchise owners across Canada
  • Leading Customer Acquisition - designing and implementing activities to identify, attract and acquire consumers, businesses, and new franchise owners


10 Essentials

We will be excited if you have proven experience of:

  1. 3+ years in a digital marketing role
  2. Building, leading, and training a marketing team
  3. Communication with multiple commercial and consumer audiences
  4. The latest digital marketing technologies and methodologies
  5. Working in entrepreneurial and rapidly changing environments
  6. Developing and delivering creative and innovative marketing campaigns
  7. Building brand awareness and recognition
  8. Working with multiple stakeholders internally and externally
  9. Being results-driven and able to draw insight from complex marketing data
  10. Being able to work and manage teams remotely.


We Offer

  • Opportunity to be part of a rapidly growing international company
  • Flexibility around location
  • An informal, fast-paced start-up culture
  • Competitive salary
  • Group benefits
  • Employee share options, so you share directly in the success you help create
  • Opportunity to have a major impact on how thousands of small businesses market themselves to consumers across the country.



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